Ready, Aim, Fire!

Something that always trips up marketing and sales leaders: not agreeing on success metrics before the quarter begins.

Too much: Ready, Fire, Aim!

Not enough: Ready, Aim, Aim, Aim, Fire!

Questions to ponder:

👉 Do we have clear success metrics in place for Q1, 2023?

👉 Have they been communicated to the sales and marketing teams?

👉 Are they easy to measure and track?

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