Positioning: redefined

It’s important to remember that positioning is not about your product or service.

It’s about your buyer’s perception. 

Al Ries & Jack Trout said it best in their seminal book Positioning: The Battle for Your Mind: “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.”

Question to ponder:

👉 Are we focused on positioning our product or our buyer's perception?

Have a great weekend!

CQ