[Podcast] Toy Stories: Verticalized PR
"One of the things that we do best across all of our product categories is talk to niche audiences.”–Josslynne Welch, President at Litzky Public Relations.
(🎙️ listen now)
Today's guest is Josslynne Welch. She leads Litzky Public Relations, a specialized agency known for its nimble 15-person team that excels in connecting cultural trends with client needs in the toys sector.
Here’s what we cover in this episode:
- Josslynne’s three decades running a PR agency.
- Verticalization and expansion of your existing niche.
- PR best practices from strategy to tactics.
- Leadership lessons from culture to team retention and giving back.
Here are some actionable key takeaways for agency founders:
- A niche focus doesn't mean dull; Seek variety within your area of specialization.
- Be opportunistic about trends in your niche to shape the news.
- Leadership can be lonely, make sure to tap into peer networks to connect with fellow agency leaders.
- You can’t fake caring. Show up for your industry in tangible ways.
🎧 Listen to the episode now:
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Best,
CQ
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