[Podcast] Scaling Sales with The Law of Attraction
“I built out a cold outreach methodology around heuristics, which is a series of pattern interrupts, or shortcuts.” Justin Michael, Co-Founder of Hard Skill Exchange
(🎙️ listen now)
Ready for a different perspective on sales outreach?
This week’s guest is an executive sales coach who has helped over 200 startups improve their outbound efforts by embracing the unexpected.
Justin Michael is also a best-selling author of the book “Sales Superpowers” and the Co-Founder of Hard Skill Exchange, the world’s first real-time 1:1 skill-building marketplace.
We get into topics like cold outreach, building relationships with prospects, Justin’s newest book, and tapping into disruptive thinking like combining sales with the law of attraction.
We cover in this episode:
- Catching prospects’ attention and why doing the wrong thing, like grammatical errors in sales emails, can be effective.
- How to approach cold prospects in a manner that doesn’t repel them.
- Unconventional ways of getting in front of your target accounts.
- Scaling sales with the law of attraction, and the most ‘controversial book written in B2B.’
Here are some actionable key takeaways for agency founders:
- Try to pattern interrupt when doing outreach; for example, humans respond much better to visual information.
- Opening lateral conversations that mimic a real-life interaction helps disarm prospects.
- Take two or three discovery calls before you try to pitch.
🎧 Listen to the episode now:
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Best,
CQ
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