[Podcast] Restoring Your Agency Passion and Profit
"The commitment to specialization gives clarity and perspective, leading to higher conversion rates and client trust." – Vlad Mkrtumyan, CEO of Restoration Inbound
(🎙️ listen now)
Meet Vlad Mkrtumyan, CEO of Restoration Inbound, a fast-growing lead generation and SEO agency who recently made the switch to exclusively help mold remediation companies.
He shared these key takeaways for agency founders and marketers:
1️⃣ Specialization drives success: Vlad's journey from general agency to niche restoration marketing led to impressive results, including a $1M+ revenue increase for a client.
2️⃣ Niche expertise builds trust: Deep industry knowledge allows for stronger client relationships and better outcomes.
3️⃣ Networking is crucial: Build a board of advisors and leverage referrals in your chosen niche.
4️⃣ Embrace the learning curve: Enjoy becoming a master in your specialization - it's a sign you've found the right fit.
5️⃣ AI in marketing: Agencies need to stay ahead by helping clients implement AI tools effectively.
🎧 Listen to the episode now:
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Best,
CQ
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