[Podcast] Product-Led vs. Sales-Led: Which Model is Right For Your Agency?
Just recorded a new episode of the Deep Specialization Podcast from The Ohio State University!
In this solo episode, I'm applying a SaaS concept to agency growth: Product-Led vs. Sales-Led Agency Models.
Here's what I unpacked:
- Most agencies think they're sales-led but actually operate as product-led businesses
- Why product-led sales eventually hit a ceiling
- The natural transition from referrals to predictable revenue
- How vertical specialization removes founder dependency
At Scorpion, we scaled from 7 salespeople to 56+ by transforming into a truly sales-led organization.
The first step? Identifying a vertical market to specialize in - which automatically tells you which lists to build, content to create, and products to develop.
Ready to escape the referral trap? You can grab my free audiobook at AnyoneNotEveryone.com
🎧 Listen to the episode now:
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Best,
CQ
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