[Podcast] Mastering the Landscaping Vertical
“Eventually, we stopped the shenanigans and got vertical." – Rob Murray, Founder and President of Intrigue Media
(🎙️ listen now)
This was a fun one. Rob Murray is the co-founder of Intrigue Media, which has over $5 million in annual revenue and serves 110 clients.
Here’s what we cover in this episode:
- Rob’s crazy founding story from DOOH to a specialized agency.
- How showing up in the community and doing thought leadership sparked initial growth.
- Rob’s approach to marketing, sales, and business leadership.
- The challenges of hiring sales and how to incentivize them.
Here are some actionable key takeaways for agency founders:
- You have two ways to position your offering: vertical versus horizontal.
- Create a sensation that your agency is everywhere. Think: parties, events, community, and lots of speaking.
- Try to uncover unconscious beliefs you hold about your business to break harmful patterns; journaling is great for this.
🎧 Listen to the episode now:
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Best,
CQ
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