[Podcast] Mastering the Landscaping Vertical

“Eventually, we stopped the shenanigans and got vertical."  –  Rob Murray, Founder and President of Intrigue Media

(🎙️ listen now)

This was a fun one. Rob Murray is the co-founder of Intrigue Media, which has over $5 million in annual revenue and serves 110 clients. 

Here’s what we cover in this episode:

  • Rob’s crazy founding story from DOOH to a specialized agency.
  • How showing up in the community and doing thought leadership sparked initial growth.
  • Rob’s approach to marketing, sales, and business leadership.
  • The challenges of hiring sales and how to incentivize them.

Here are some actionable key takeaways for agency founders:

  • You have two ways to position your offering: vertical versus horizontal. 
  • Create a sensation that your agency is everywhere. Think: parties, events, community, and lots of speaking.
  • Try to uncover unconscious beliefs you hold about your business to break harmful patterns; journaling is great for this.

🎧 Listen to the episode now:

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Best,

CQ

 

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