[Podcast] Innovation Essentials for Digital Agencies in 2025
How should agencies approach innovation in a challenging economic environment?
In our latest Deep Specialization™ Podcast episode, I sit down with Jon Morris, Chairman/CEO of Fiscal Advocate and founder of Rise Interactive, to uncover the strategic framework for innovation that won't break the bank.
"There [are] only two things you want to innovate for as it relates to that ideal client profile: the experience that your clients have and the results that you deliver for them." - Jon Morris
Jon reveals why so many agencies waste their innovation budgets on features and improvements that only benefit a small percentage of their clients. The solution? Start with a crystal-clear Ideal Client Profile (ICP) before investing a single dollar.
In this value-packed conversation, you'll discover:
- The exact percentage of revenue you should allocate to innovation (hint: it's less than you think)
- How to build the right innovation team, whether you're a small shop or scaling past 8 figures
- Why Jon believes there are only three metrics that truly matter for agency success
- A practical framework for creating a culture of continuous improvement
- How to approach AI as both a threat and opportunity in 2025
Jon shares candid stories from his journey growing Rise Interactive from a one-person shop to a leading independent marketing agency that he later sold. His insights are particularly valuable in today's challenging economic environment where agency budgets are being squeezed.
This episode is essential listening for agency owners and leaders who want to differentiate themselves in a crowded marketplace of 120,000+ agencies.
🎧 Listen to the episode now:
Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Best,
CQ
P.S. Please rate and review us on Apple Podcasts, and be sure to hit the subscribe button!
