[Podcast] From Target Executive to Agency Founder
"Specialty pays off. We've been able to sign clients that there's no way we would’ve if we were trying to do everything with them.” – David Glaza, Founder/CEO of DIGITS Agency
(🎙️ listen now)
Retail media is a $54B a year industry, so as a niche, it’s extremely lucrative. Today’s guest saw an opportunity after fourteen years working at Target and never looked back.
This week, we welcome David Glaza to the show. He is the founder and CEO of DIGITS Agency, an independent retail media agency focusing solely on helping brands effectively market their products to Target shoppers.
We cover:
→ Going from a Target careerist to an entrepreneur.
→ Digits’ key areas of specialization, how they attract new business, and best-performing marketing channels.
→ How COVID propelled digital retail marketing.
→ Leadership lessons as an agency founder.
Actionable key takeaways for agency founders:
→ Looking to venture out on your own? Build a list of people already in your network you could potentially sell or talk to.
→ Showing ROI through existing client work is paramount in new business acquisition.
→ Think about areas that might not be the largest revenue drivers today but might have explosive growth potential later on.
→ The best candidates to hire are the ones that are already in your circle.
🎧 Listen to the episode now:
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Best,
CQ
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