[Podcast] From Side Hustle to 120-Person Agency—How Ned McPherson Scaled & Sold in 4 Years
“The elixir to growth for any company or any organization is rapid empirically backed experimentation.”- Ned MacPherson
What if you could scale your agency to 120 employees—without a sales team—and sell to a private equity-backed firm in just four years?
That’s exactly what Ned McPherson did.
In this episode of The Deep Specialization™ Podcast, Ned McPherson, Chief Growth Officer at Power Digital and founder of Enrock Growth and Analytics, breaks down the strategies behind his rapid success.
🔥 What you'll learn:
✅ How CRO and analytics powered Enrock’s growth
✅ Why 100% of their business came from referrals
✅ The keys to financial discipline and profitability
✅ What agency owners should know before selling
✅ How providing value for free builds trust (and clients)
If you’re looking to scale smart, improve retention, or plan your exit, this episode is packed with must-know insights.
🎧 Listen to the episode now:
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Best,
CQ
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