[Podcast] Building an Agency Holding Company
"All our holding company agencies are homegrown.” – Peter Kang, Co-Founder of Barrel Holdings
(🎙️ listen now)
Peter started out running a website agency some 20 years ago. Today, he has grown it into a sprawling portfolio of agencies, all homegrown under a single holding company umbrella.
In this episode, we cover:
- Peter’s journey from an agency founder to a holding company builder.
- The role of partners like Shopify and Webflow in scaling an agency business.
- His holding company origin story, and what Peter’s holding company offers today.
- What he’s learned in 20+ years in the digital agency business.
Actionable key takeaways for agency founders:
- Lean into fast-growing partners in the ecosystem to drive lead flow.
- Having a client pool that is too varied is a resource suck; consider spinning independent divisions to reduce friction.
- Improve margins by developing reusable components for the products you’re selling.
- Make sure incentives are aligned with those who are going to be leading your business for overall success.
🎧 Listen to the episode now:
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Best,
CQ
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