[Podcast] Building an Agency Holding Company

"All our holding company agencies are homegrown.” – Peter Kang, Co-Founder of Barrel Holdings

(🎙️ listen now)

Peter started out running a website agency some 20 years ago. Today, he has grown it into a sprawling portfolio of agencies, all homegrown under a single holding company umbrella.

In this episode, we cover:

  • Peter’s journey from an agency founder to a holding company builder.
  • The role of partners like Shopify and Webflow in scaling an agency business.
  • His holding company origin story, and what Peter’s holding company offers today.
  • What he’s learned in 20+ years in the digital agency business.

Actionable key takeaways for agency founders: 

  • Lean into fast-growing partners in the ecosystem to drive lead flow.
  • Having a client pool that is too varied is a resource suck; consider spinning independent divisions to reduce friction.
  • Improve margins by developing reusable components for the products you’re selling.
  • Make sure incentives are aligned with those who are going to be leading your business for overall success. 

🎧 Listen to the episode now:

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Best,

CQ

 

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