[Podcast] AI, Value, and Vertical Focus: The New Agency Growth Formula
“We see specialists of all kinds doing better than average... while it is important what you choose to do, making that first step of going into specialization is probably super impactful”- Nick Petroski
I'm excited to share my latest Deep Specialization™ podcast episode featuring Nick Petroski, Founder of Promethean Research. In this data-packed conversation, we dive into their comprehensive 2025 Agency Industry Report and uncover what's truly driving growth for agencies in today's challenging market.
What You'll Learn:
- Why 84% of agencies now identify as specialists (and why they're growing faster)
- The optimal number of services for sustainable growth (hint: it's around 6)
- How value-based pricing outperforms traditional models, yet remains underutilized
- Why agencies are maintaining impressive margins despite economic headwinds
- The truth about AI adoption (it's not as widespread as the hype suggests)
- How the future agency might look smaller but more profitable
This episode is essential listening for anyone running or working with agencies in 2025. I'd love to hear your thoughts after you've had a chance to listen!
🎧 Listen to the episode now:
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Best,
CQ
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