[Podcast] 3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why
"Get clear on your 'why,' because there is no amount of growth that will ever satisfy if you do not have a strong 'why' behind everything that you do." - Jacob Baadsgaard
In this episode of The Deep Specialization™ Podcast, Corey interviews Jacob Baadsgaard, Founder & CEO of Disruptive Advertising about his journey growing an agency from two people in a basement to over 100 employees. Jake shares insights on scaling an agency, the importance of knowing your "why," and his new venture, Disruptive University.
Takeaways for Agency Owners:
- Niche down to scale up: Solve a specific problem exceptionally well rather than being a generalist.
- Strategically reduce clients: Jake went from 650 to 200 clients while maintaining revenue by focusing on higher-value relationships.
- Expand services carefully: New service lines create more complexity than anticipated - prepare systems first.
- Hire trainable salespeople: Hungry junior reps who can adopt your methodology often outperform industry veterans.
- Elevate account managers: Train them to be strategic partners who understand business objectives, not just channel metrics.
- Create vertical-specific playbooks: Industry focus helps you anticipate challenges and provide more strategic guidance.
- Define your agency's "why": Clarify your purpose beyond profit to attract the right clients and retain top talent.
- Only work with clients you believe in: Selective client criteria improves team morale, results, and sustainability.
If you're ready to scale your agency with confidence, don’t miss this episode!
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Best,
CQ
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