[Podcast] Beyond Giftology: Maximizing Your Return on Relationships with Sarah Hardwick
“No one cares about the stupid gifts. The gifts were a delivery vehicle for the emotion.” – Sarah Hardwick
I recently spoke with Sara Hardwick from The Giftology Group about the late John Ruhlin's new book, "Beyond Giftology." We explored powerful relationship-building strategies that can take your business places traditional marketing can't.
Key insights from our conversation:
- The concept of "Return on Relationship" (ROR) vs. traditional ROI
- Why relationships can take you places marketing can't
- Practical systems like TAP meetings to prioritize relationship-building
- Strategic gifting principles that create lasting impressions
If you've been struggling with referral generation or want to elevate your relationship marketing, this episode is packed with actionable takeaways from John's final book.
🎧 Listen to the episode now:
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Best,
CQ
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