Owning an Attribute

What if your brand could own an attribute?

In the world of cars...

• Ford owns Tough
• Subaru owns Love
• Mercedes owns Luxury
• Volvo owns Safety

When buyers want a durable and tough car, they think of 'Ford.'

It's brilliant because there can be only one 'Tough' car brand, and Ford owns it.

Things to ponder:

What attributes do your competitors own in the mind of your buyers?

Do you own an attribute?