Niching down is not a marketing strategy

It's tempting to think that niching down is just a clever marketing strategy.  

It's not.

Niching down is a whole business strategy.

It only “works” when you can actually solve a specific problem for a specific audience (i.e. your niche), not just sell them on the idea you can.

Questions to ponder:

1️⃣ Am I approaching niching down as a marketing strategy or a whole business strategy?

2️⃣ How much additional value could I create for my niche customers if I specialized in solving their unique problems?