Niche vs. Vertical Strategy
Is your niche strategy failing?
You may need a vertical strategy instead.
A good target vertical has:
- Vertical conferences
- Member associations
- Online communities
For example, dentists:
- Greater New York Dental Meeting is attended by 9,692 dentists
- American Dental Association has 161,000+ members
- "Dentists in Facebook"--a Facebook group--has 36,800 members
Why?
Because it's difficult to market to a niche that's hard to find.
Question to ponder:
1️⃣ Does my target niche have vertical conferences, member associations and online communities?
