Most agencies hit a wall at $1-3M. Here's the breakthrough.
Most agencies hit a wall between $1-3M in revenue. Here's why:
1. The Referral Ceiling
- Generalist agencies rely heavily on referrals. But referrals don't scale predictably. One month you're feast, next you're famine.
2. The Team Scaling Problem
- When you serve everyone, you can't create repeatable systems. Every new client needs a custom approach. Your team constantly switches context, killing efficiency.
Here's what worked for us: We chose attorneys as our focus. We had systems so dialed in, our sales team could close deals in their sleep. Our revenue shot from seven figures to nine.
The wall isn't the problem. Your approach to it is.
CQ