Messaging that Converts

Stop writing what you think sounds good. Start using your clients' actual problems.

The framework:

  1. Pull exact pain points from client calls
  2. Mirror their language back to them
  3. Show you solve their specific challenges
  4. Back it with proof

Example:

We rewrote a landing page using only validated pain points from client interviews. Conversion rate doubled in 30 days.

Your best copy comes from your clients' mouths.

CQ

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