Master the lingo, win the client 🗝️
Here's a shocking idea:
The fastest way to position yourself as an expert isn't by telling people you're an expert.
It's by speaking their language.
Every vertical market has its own insider lingo. When you use it correctly, you're signaling:
- "I get you"
- "I've been around"
- "I'm one of you"
Example:
Generic Agency: "We'll help increase your caseload"
Specialist Agency to a Family Lawyer: "We'll help you land more high-value divorce cases"
See the difference?
Here's the thing...
You can't fake this.
To truly master insider language, you need to:
- Immerse yourself in the vertical
- Attend their conferences
- Read their publications
- Join their online communities
- And most importantly, LISTEN to your clients
The result?
You'll stand out in a sea of generalists, build trust faster, and win more business.
Remember: In vertical marketing, it's not just what you say, it's how you say it.
CQ
