Market-Led Growth or Product-Led Growth?

What leads your growth strategy?

Product-Led Growth:

• Product ideas are sourced internally
• Key stakeholders are executives
• Products solve an expected problem

Market-Led Growth:

• Product ideas are sourced from the market
• Key stakeholders are your buyers
• Products solve an actual problem

Market-Led Growth > Product-Led Growth

Questions to ponder: 

👉 What role does the market you are serving play in your growth strategy?

👉 Is it a central force? Or an afterthought?