Margin lives in the mystery
Had a client today worried about showing their "secret sauce" during sales calls. Big mistake.
Here's your power move:
- Stop selling features (anyone can copy those)
- Start selling your proprietary system
- Focus on outcomes, not activities
Example: Instead of showing prospects your Ahrefs data, show them how you've helped similar businesses in their vertical achieve specific results. Mystery creates margin.
The more you explain, the less they'll pay.
CQ
