Magic Bullet

When a buyer wants a magic bullet to solve their difficult problems, it usually means:

• They don't understand the problem
• They're harboring a deeper objection

Good salespeople see this as an opportunity.

They can either help educate the buyer about their problem or work to uncover the true objection.

Either way, a skilled seller can move the conversation forward.

Questions to ponder:

• Where are magic bullets sabotaging your sales?
• Are your prospects sophisticated buyers or could you help them understand their problem better?
• How can marketing help educate your buyers?