Leading Indicators

List of leading indicators in marketing:

→ Awareness
→ Share of voice
→ Ratings and reviews
→ SEO ranking
→ Impressions
→ Online community growth
→ Engagement
→ Organic traffic
→ Website visitors
→ Clicks
→ Webinar attendees
→ Email open rate
→ Content downloads
→ Leads
→ MQLs
→ SQLs
→ CTR
→ CPC

List of lagging indicators in marketing:

→ Revenue

Takeaway: the role of marketing is to grow revenue