It's not about the budget.
Budget objections?
They're just value objections wearing a cheap disguise.
When a prospect says, "It's too expensive," what they're really saying is, "I don't see enough value."
Here's how to flip the script:
- Don't defend your price. Amplify your value.
- Ask: "What would make this investment a no-brainer for you?"
- Revisit their pain points. Remind them what's at stake.
- Quantify the ROI. Make it tangible.
- Share success stories. Proof beats promises.
Remember: If they saw a $5M mansion selling for $200K, they'd find the money.
Your job isn't to lower the price.
It's to raise the perceived value.
CQ
