Is this niche too small?

Generalist Agency Founder: Only focus on plumbers? That niche is too small!

Me: You may want to think again. 

There are 156,986 plumbing businesses in the US today. Assuming you had a mere 1% of the plumber market, you’d have 1570 plumbers as clients. Assuming your average annual revenue per plumbing client is $12,000, your plumbing-only agency would be doing $18,838,320 annually. 

At 20% profit, you'll be pocketing $3,767,664.

Generalist Agency Founder: Whoa, that's not bad!

Me: 😎

Have a great day!

CQ