If sales are slow, look here
Good marketing drives more sales.
Period.
Here's what I mean.
Let's say that your target vertical has 10,000 businesses.
According to research, 5% of them are actively shopping for a new agency.
10,000 x 5% = 500 sales opportunities
Wouldn't you like to get every one of those in front of your sales team?
Of course!
Be honest...what are the chances that all or most of them will...
1/ Think of your agency because you're top of mind?
2/ Add you to a short list of agencies to vet further?
3/ Book a sales appointment?
Here's the thing...
If your sales team isn't getting enough at-bats, it's time to re-examine your marketing plan.