How to stand out in a crowded market

Who is your Villain?

A Villain is your buyer's Status Quo.

You know...the old, outdated way of doing things.

But personified and vilified. 

For Salesforce, it was Software

For Drift, it's Forms

For my mentor and author Jonathan Stark, it's Hourly Billing

Publicly attacking your Villain (the status quo) helps you differentiate.

And stand out to potential clients who are seeking an alternative to traditional offerings.

So, do you have a Villain?