How to open a sales conversation

The most powerful way to open a sales conversation:

"[Attorneys] come to us to solve these these three problems

• [Specific Problem 1]
• [Specific Problem 2]
• [Specific Problem 3]

Do any of these sound familiar?"

It's powerful because it:

• Communicates you understand them
• Immediately lowers sales resistance
• Get's them talking

And getting them to talk about their problems is essential in a sales conversation. 

Give it a try!

CQ