How To Increase Prices Without Looking Greedy

Price increases used to scare me—I didn’t want to look greedy. Then we cracked it: tie it to value, not whim. 

Here’s how to do it without churn:

• Track the Value Gap: If you’ve boosted leads 30% since 2021 but kept prices flat, there’s room to increase prices.
• Test Small: Bump 10% of clients first—say, $500 more—watch fallout, then adjust.
• Sell the Why: Say, “This funds better tools—like a site redesign in six months you’ll love.”

Here’s what I mean: we once raised rates 20% on a segment after doubling their conversions. Zero complaints—value was clear.

Here’s why this works: clients pay for results, not your costs. 

Are your prices in line with the value you offer?

CQ