How to eliminate client objections

Most agencies sell features. The best ones sell transformation.

Here’s how to get to a “yes” faster:

Instead of features, sell outcomes:

• ❌ “We do SEO” 
• ✅ “We get you 10+ qualified leads every month”

Instead of tactics, sell ROI:

• ❌"Our ads have 5% CTR"
• ✅”Your $3K ad spend will generate 10+ jobs per month.”

Instead of promises, sell certainty:

• ❌"We'll improve rankings"
• ✅“In 90 days, you’ll have 10 new qualified clients.”

Clients don’t care about your tactics. They care about results. Sell those, and watch your close rate go up.

 CQ