How to be seen as a specialist
Agencies that unsuccessfully specialize in a vertical:
- Landing pages
- Marketing campaigns
- Conferences
Agencies that successfully specialize in a vertical:
- Landing pages
- Marketing campaigns
- Conferences
- Associations
- Newsletter
- Podcast/YouTube channel
- Podcast tour
- Gift-based Outbound
Here's the thing...
You won't be recognized as a specialist if you only skim the surface.
