How CFOs Actually Buy Marketing
If you’re pitching marketing services to finance decision-makers, you’re walking into a trap.
Why? Because they don’t think like marketers.
They don’t care about:
🚫 SEO tactics
🚫 Engagement metrics
🚫 Bounce rates
What they do care about:
✅ Customer acquisition costs
✅ Revenue per dollar spent
✅ ROI on marketing efforts
Here’s how to shift your sales approach:
- Frame your services as a financial investment, not a marketing expense.
- Instead of: “We’ll improve your SEO and PPC.”
- Say: “We’ll increase your annual revenue by $X through optimized lead generation.”
- Use value-based pricing.
- “For every $1 spent on marketing, you’ll generate $5 in revenue.”
- Talk in their language.
- They don’t want to hear about CTR. They want to hear about cost per acquisition, customer lifetime value, and net revenue impact.
🚀 Stop selling marketing—start selling profitability. That’s how you win.
CQ
