Handle these top agency sales objections proactively
Ever notice how the same 3-4 objections keep coming up in your agency sales calls?
Here's a game-changing tactic:
Instead of waiting for objections to surface during your proposal presentation, address them head-on with a strategic FAQ slide.
But there's an art to doing this effectively.
Key elements to potentially include:
→ "What is the commitment?"
→ "How do you measure results?"
→ "How quickly can we expect to see results?"
→ "How do you track and report progress?"
💡 Pro Tip: Frame your answers to showcase value rather than defend.
For example, explain how you provide strategic insights and actionable recommendations that drive business outcomes instead of just providing ongoing reporting.
Remember: The goal isn't to avoid objections - it's to demonstrate that you understand your prospect's concerns and have solid solutions in place.