Gifting for Growth
"Most businesses, whether you're 5 million, 50 million, or 50 billion, rise and fall in one thing. And that's relationships." – John Ruhlin
(🎙️ listen now)
You can’t talk about corporate gifting without mentioning John Ruhlin, the Co-Founder of Giftology. He joins the show to explain, in great detail, how to leverage gifting strategies to build lasting relationships, company culture, and sales pipeline.
We explore the specifics of what makes a good gift, how to 10x the experience of gift giving, and how to personalize gifts so that they have a lasting impact on the person’s life, even becoming family heirlooms.
We discuss:
- How Cutco Knives inspired an idea for his business and how he became one of the highest-grossing salespersons for the brand.
- The psychology of gifting and why it works in business settings.
- How to figure out what to invest in gifting.
- Examples of meaningful gifting strategies and how it’s all about the experience.
Actionable key takeaways for agency founders:
- What is the worth of your relationships? Figure out the value and gift accordingly.
- Gifting is not transactional: you don’t give to get.
- It’s not about the value of the gift but how it ties into the receiver’s core values.
- Use gifting as a way to show up when you’re not having face-to-face with your relationships.
🎧 Listen to the episode now:
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Best,
CQ
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