Generalist or Vertical Market Specialist

Generalist Agency:

• Serves businesses of all shapes and sizes
• Day-to-day: Synchronous communication, context shifting, urgent tasks
• Expertise: Solve common problems 
• Client intimacy: transactional
• Growth: Dependent on the founder

Vertical Market Specialist Agency:

• Serves businesses in a specific vertical market
• Day-to-day: Asynchronous communication, deep work, non-urgent tasks
• Expertise: Solve specific problems unique to the vertical buyer
• Client intimacy: transformational
• Growth: Dependent on systems

Which type are you building?

CQ