Generalist = Death by 1000 Cuts

The #1 growth killer? Refusing to specialize.

The Generalist Death Spiral:

  • Competing on price (average project value drops 30%)
  • Zero market authority (referrals down 50%)
  • Commodity positioning (margins under 15%)

The Specialist Advantage:

  • Command premium pricing
  • Dominate referral channels
  • Build scalable systems

Ready to find your perfect vertical? You might be a great candidate for our Deep Specialization Accelerator.

Stop competing with everyone. Start dominating somewhere.

CQ

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