Features and Benefits

It's tempting to lead with features in your marketing (especially when they're great).

But a list of features disconnected from how they solve your buyer's problem falls flat. 

Instead, you must spell out the connection between features and benefits.

Remember: people care more about whether you can solve their problems and less about how you do it.

Questions to ponder:

👉 Does my marketing balance features with benefits?

👉 Do we do an excellent job of connecting our features with why they're essential to the buyer?