Do this if you want more sales
Want more sales?
Join the same vertical associations your buyers do.
Then do some or all the following:
- Get involved in committees to build connections with other members
- Contribute content like articles to add value and become seen as a thought leader
- Attend national and local events to meet potential clients in person and build relationships
- Ask the association about ways you can help further their mission and add value for members
- Be active in association online chats, providing helpful comments and guidance to members
- Build direct relationships with influential members over repeated interactions
Here's the thing:
Most agencies don't think of joining vertical associations.
The ones who do pay the annual fee and do nothing else.
The rare agencies who join the vertical association and invest in the partnership build trust 100x faster than cold calls and FB ads ever will.
CQ
