Breaking Through the "Good Enough" Trap
Ever catch yourself saying "things are going pretty well"?
That's the most dangerous place for your agency to be. Here's why:
- The Comfort Zone Is a Growth Killer
When you're doing "good enough" work for "good enough" clients, you'll never push to become exceptional.
- Market Leaders Never Settle
The gap between good and great is where most agencies live. The gap between great and exceptional is where market leaders thrive.
True story: At Scorpion, we grew from $20M to $150M by refusing to settle for "good enough" in our vertical. We didn't just serve lawyers - we became THE agency for lawyers.
Ask yourself: What would it take to be exceptional, not just good, in your market?
CQ
