Becoming a dominant force in 2023
Want to become a dominant force within your target vertical or customer segment in 2023?
Answer these 6 power questions:
- What is the total number of businesses in the target vertical or customer segment that can benefit from my product/offer? (regardless of whether they're a current customer or not)
- Do we have a list of all these businesses? (If not, get one asap)
- How many do we want to get as customers in 2023?
- What are we repeating from 2022 to ensure we exceed this target?
- What are we starting in 2023 to ensure we exceed this target?
- What are we stopping in 2023 to ensure we exceed this target?