B2B Sales Collateral Nobody Uses

Frustrated your sales team doesn't ever use the killer sales collateral you keep putting out?

Don't: 

❌ Send them links to the assets and call it training

❌ Assume they see the value in the asset the way you do

❌ Expect the sales team to read any of it

Do:

✅ Connect the dots between each piece of collateral and how it'll help them close their next big deal

Sellers want to close deals, not read through collateral 🚀

Questions to ponder:

• Are we effective in connecting the dots for our sellers?
• Is our sales collateral truly effective at shortening sales cycles?