Accelerating trust with your buyer
Want to 10x your credibility and visibility in your target vertical market?
Get involved with the vertical association.
- Targeting Family Law Attorneys? Partner with AAML
- Targeting Franchise Businesses? Partner with IFA
- Targeting Restaurants? Partner with NRA
- and so on
Common ways to get involved with vertical associations:
- Write content for their publication
- Become a 'preferred vendor'
- Invest in a sponsorship
- Guest on their podcast
- Join online groups
- and so on
Here's the thing...
Your vertical market buyers want to work with a trustworthy partner. Getting involved with the association (in earnest) can be your best tactic for building real trust with them.
CQ
P.S. Not sure which associations exist in your target vertical? Here's a resource to help with your research.
