66.7% of Clients Leave for This One Reason
66.7% of law firms blame "bad leads" when leaving their agency.
The truth? These same "bad leads" generate millions for firms who know how to close them.
At Scorpion, we discovered this pattern:
- Most firms only know how to close warm referrals
- Cold leads require a different sales process
- Without that process, even perfect leads fail
This is why firms will pay $5k per qualified case vs struggling with raw leads.
The solution:
- Build sales training into your service
- Offer lead qualification services
- Consider full-service sales solutions
Stop selling leads. Start selling closed cases.
CQ
P.S. This isn’t limited to law firms :)
