5 Essential Elements for Your Next Win-Loss Survey
Just audited a rock-solid win-loss survey.
(They're for gathering feedback from prospects after a sales process)
Here are 5 must-have elements for your next one:
- Prospect Background: Industry, company size, and revenue. Context is king, folks.
- Pre-Sales Experience: How'd they hear about you? What was their initial impression? This sets the stage.
- Evaluation Criteria: What factors mattered most? Price, features, support? Get specific.
- Sales Team Performance: Did your team listen, understand, and connect? This can make or break the deal.
- Decision Outcome: Did they choose you, a competitor, or no one? And most importantly - why?
Bonus: Always ask about potential improvements. It's gold for your product and sales teams.
Pro tip: Keep it under 10 minutes. Respect their time, get the essentials.
CQ
