4 major agency challenges and how to approach them [podcast]
Are most agency founders accidental business owners?
According to Drew McLellan, Founder of Agency Management Institute, they are.
In this episode of the Vertical Go-To Market Podcast, I sit down with Drew to break down what it takes to build a thriving agency.
We discuss:
👉 Identifying the turning point when you need external support to continue on a growth path.
👉 Four major agency challenges and how to approach them.
👉 Niching down as a subject matter expert to meet client expectations.
👉 The ideal split of agency operating costs against Adjusted Gross Income.
Actionable Key Takeaways for Agency Founders:
👍 Agency owners should aim to build wealth while operating the business by optimizing sales, staffing, and profitability.
👍 Processes are a must-have; tribal knowledge won’t sustain success at a growing agency.
👍 Sharing and learning from peer challenges and successes calls for full transparency and vulnerability.
👍 A niche can be an industry, an audience, or even a deliverable. It isn’t always a specific type of business.
👍 Hire people who have a passion for the niche you serve to avoid the boredom pit.
👍 Adjusted Gross Income is the one metric all agency owners should be obsessed with.
🎧 Listen to the episode now:
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Best,
CQ
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