3 Questions That Could Completely Transform Your Agency

I've been thinking a lot about the challenges agency owners face, and I wanted to share three questions that might spark some useful reflection:

Question #1: What percentage of your ideal clients are in the "Zone of Indifference" right now?

These are prospects not actively looking for an agency, but not completely satisfied with their current solution either. How might you reach them before your competitors do?

Question #2: If you could send a single, memorable gift to your top 20 dream clients tomorrow, what would it be?

Would it pass the USI test of being Uniquely Striking and leaving the right Impression? Or would it be just another branded item that ends up in a drawer?

Question #3: Where does your agency fall in the continuum between "market generalist" and "vertical specialist"?

What would your business look like if you focused exclusively on your most profitable vertical for the next 12 months?

Have a great weekend!

CQ