How to 10x your agency's credibility
Want to 10x your agency's credibility in your vertical?
Speak at their conferences.
We did this as a ton at Scorpion; it helped us skyrocket our trust and credibility.
Here's what I learned: Event organizers prefer speakers who offer useful content, resonate with the intended audience, and create a memorable experience.
Here are 3 ways to increase your chances of being selected:
- Organizers want speakers who are experts in their field. Showcase your achievements, credentials, publications, and areas of specialization.
- Align your content with the event’s objectives, audience, and theme. Understand the purpose of the event and pitch topics that resonate with that.
- Organizers look for fresh and innovative ideas. Offer a unique perspective or groundbreaking insights.
Keep in mind that being asked to speak on the main stage requires a great deal of trust and credibility that builds over time.
As you get there, consider other speaking opportunities, such as a panel or hosting a breakout. All are valuable.
CQ
