10 Reasons Why You Should Focus on a Vertical Market

Every successful business owner who started as a horizontal generalist and became a vertical specialist tells me the same thing:

Taking a vertical market approach makes everything simpler and better.

With a vertical market approach, you know:

• Which buyers to target
• Which lists to build or buy
• Which podcasts to go on
• Which keywords to prioritize
• Which conferences to attend
• Which content to create
• Which case studies to produce
• Which associations to get involved with
• Which competitors to research
• Which users to build for

Are you struggling with any of the above? 

It may be time to do less, but better by focusing your business on a vertical market.