1 kick, 10,000 times

"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

- Bruce Lee

Generalist agency = practices 10,000 kicks once

Vertical market specialist agency = practices one kick 10,000 times

Questions to ponder:

👉 Are competitors stealing your clients because they see you as a commodity?

👉 Or does the value you create for your clients so rare and hard to find it becomes your moat?